He's the founder of SOYER Decision Advisory, which offers organizations talks, workshops, and projects on strategic and creative decision making. Instead, we argue for a nuanced approach, where a healthy skepticism toward the lessons of experience results in more reliable decisions and sustainable growth.Įmre Soyer, PhD is a behavioral scientist, consultant, and co-author of The Myth of Experience (with Robin M. From distorting the past to limiting creativity to hindering success, experience can cause misperceptions and then reinforce them without our awareness. In The Myth of Experience, behavioral scientists Emre Soyer and Robin Hogarth take a transformative look at experience and the many ways it deceives and misleads us.
Yet, this intuitive reliance on experience is misplaced. It’s not surprising then, that we often fall back on experience when making decisions, an easy way to make judgements about the future, a constant teacher that provides clear lessons. We judge others by their experience and are judged by ours. Join Kenan-Flagler alumni for a special opportunity to learn about "The Myth of Experience: Why we learn the wrong lessons and ways to correct them." Our personal experience is key to who we are and what we do.
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